Bring on the Snow! - A Letter from the President

Bring on the Snow! - A Letter from the President

Designing the Lagom Tops: Behind the Scenes at Wintergreen Reading Bring on the Snow! - A Letter from the President 3 minutes

I’ve been telling everyone how happy I am about winter this year - I want the cold and snow and more of it. I’ve joked with my wife and fellow Wintergreen owner, Solveig (who’s all of 5’2”) that I’m going to give her a little flag pole to hold up every time she gets buried in new snowfall so I can find her and dig her out. 

The snowy Wintergreen storefront in Ely, MN.

Here in the midwest, we didn’t have a snowy winter last year which has caused many winter enthusiasts to go through a bit of withdrawals. At least I can assume that the mild winter had a similar effect on others, based on the lower-than-planned sales we experienced during the past winter. This, of course, is all the more reason to welcome the winter we have known and loved in the north country. 

Our reimagined retail store.

Despite this, the past year was by no means forgettable. We gained production capacity, we took the opportunity to think about things a bit differently and focus our attention on other needs of the business. If we have learned anything from the founders of Wintergreen, it is to be nimble and always find a way. Our creative and hard working staff focused on key initiatives such as; building our largest inventory of finished products we’ve ever had and cross training employees to further our skills and the impact we each can have on the business. Our summer was highlighted by showcasing our reimagined store front, building a 4th of July float and building out a Wintergreen pop-up trailer to take our anoraks on the road! I’m also proud of the teamwork and investment in bringing new products to market all year long, highlighted by the ever popular Lagom top and newly released Fleece-Lined Guide Pants. 

Our Sage & Gold Lagom Fleece Hoodies, new in Fall 2024.

Another focus of this past year worth mentioning is establishing what we refer to as group sales channels. This entailed formalizing our small batch business apparel offering. We've selected some great products that can be customized for businesses that value corporate needs by offering employees a gift that will last a lifetime. If you or a colleague are interested in finding out more, we are open to learning about your needs. Just contact our sales team.

Wintergreen offers embroidered vests, jackets, anoraks and more for your organization!

Fast forward to today, on the back side of the holiday sales period, we are again reminded of how fortunate and appreciative we are of our customers. It has been so helpful to gain the feedback and input from our Wintergreen audience which has ensured the direction of our business. We have also gained many new customers and friends this year who perhaps are wearing their very own Wintergreen for the first time. We thank you and wish you a very Happy (and SNOWY) New Year!  


Jackson

Wintergreen President

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